Background. Effective economic policy is an important component of state regulation of the national economy and socio-economic reform of society. The current crisis economic and socio-political processes in Ukraine, which are the result of both global globalization challenges and particular national contradictions, have revealed urgent problems in achieving socially acceptable effects of the implementation of the state’s economic policy. Problems of the content and effects of state economic policy cannot but take into account the specific nature of relations between the state (state institutions-regulators, officials) and civil society (social groups, individuals-consumers of public services). Analysis of recent research and publications. The works of domestic and foreign scientists occupy an important place among the significant scientific researches of the essence, mechanism and efficiency of the economic policy of the state. At the same time, the question of the effects (results) of economic policies, their evaluation and formation of procedures for achieving it require further research. The aim of the article is to reveal theoretical and methodological approaches to the analysis of economic policy and its effects, to substantiate the content of the concept of "the effects of the implementation of the state economic policy", and to identify the areas for achieving the appropriate effects of economic policy in Ukraine. Materials and methods. Theoretical and methodological basis of the article is the scientific works of domestic and foreign economists on problems of the state economic policy and increase of its efficiency. In the course of research, a set of scientific methods and approaches was used: systemic and structural-functional methods, scientific abstraction, analysis and synthesis, comparison, evolutionary and genetic approaches. Results.The solution of the strategic tasks of Ukraine’s development is possible only with an effective and balanced economic policy. The urgency of the transition to an economic policy that is adequate to the pressing challenges of our society becomes more and more urgent. The main effects of state economic policy in Ukraine should be social and economic stability, reducing the volatility of the main economic parameters of stimulating economic growth. Ultimately, it is necessary to ensure the effectiveness of the consistent application of regulatory tools and the formation of an effective transmission mechanism of the state’s economic policy. Conclusion. The proposed theoretical and methodological approaches allow us to carry out a well-founded analysis of the state economic policy, that is to describe, explain what is happening, construct a logical model of analysis, and also allow to forecast future effects.

Background. The annexation by the Russian Federation of Crimea and hostilities in the Donbas have created a significant problem for Ukrainian society, due to the growing number of so-called internally displaced persons (IDPs). This actualized the issue of the nature of their employment potential. The aim of the article. To describe the labor potential of the IDPs, investigate the activities of state bodies, public organizations in the field of using the labor potential of IDP in Ukraine during 2014–2016. Materials and methods. In the process of research, methods of statistical analysis, institutional, anthropological, comparative, ideological and value analysis were used. The article is based on the analysis of statistical materials, as well as individual sociological studies. Results. The labor potential of IDPs in Ukraine was characterized. The most attractive production spheres for workers of different qualification level and also features of the industrial and agricultural production placement influence on internal migrants living place choice were defined. The IDPs influence on labor recourses formation of Ukrainian regions was analyzed. The urbanization process features in terms of internal migrants grows were highlighted. Conclusion. It was established, that among IDPs office workers with higher education, scientists, middle managers, which positively recommended themselves on the previous workplaces in Ukrainian general business structures have more chances on successful socialization at the new residence place. It was investigated, that among the workers of worker specialty were fewer immigrants because they did not expect to get a job in the new place of residence. Highly qualified workers, which worked in steel and chemical industry, had more chances to get a job on the new place. But most of them did not dare to leave the previous work place. The reason for this was rather high level of salary and willing to work at home enterprise. Whereas the least amount of IDPs turned to be the coal industry workers, which had virtually no chance of getting a job in the specialty in other regions of Ukraine. At the same time the need of childcare, complication of the relationship between spouses limited possibility of IDPs in search of the job at the new place of residence. Decisions of the Ukrainian Government and Verkhovna Rada, who passed a number of laws, had certain influence on the use of IDPs labor potential. Regulations defined features of placement and employment of IDPs. However, a number of important questions connected with the use of their labor potentials remain unresolved because of the complexity of the economical situation in the country and lack of the proper attention of the authorities to the interests and needs of IDPs.

Background. In Ukraine, the problems of revenue management determinants in hospitality have not received significant interest. Effective revenue management ensures the successful operation of the enterprise, as well as awareness of the enormous benefits of hotel business entity preventive assessment of trends fluctuations in demand for hotel services from both an economic point of view and objective knowledge of interoperability with consumers. The aim of the article is the disclosure of revenue management as a management technology, determinants and instruments of its implementation in the economic activities of the hotels. Materials and methods. The methodological basis of the research of the problem is the application of science in the study of complex methods: general - abstraction, analysis and synthesis, inductive and deductive, historical, logical, from abstract to concrete, ensuring systemic nature study determinants of revenue management. Results. The role of the revenue management was identified. The determinants of revenue management in hospitality were investigated. The prerequisites and advantages of implementing the elements of revenue management system in the activity of hotel enterprises were analyzed. The architecture of the revenue management system of the hotel business entity was developed. Conclusion. The revenue management in hotel business requires specific approaches to the application of management techniques that reflect the determinants of successful business development information such as innovation and intellectual resources. These components are the basis of successful management regulation in hospitality, which create the necessary conditions for the effective use of capacity and service quality. Implementation of revenue management in hotel management system will enable hotel companies not only strengthen their competitiveness, but also increase capitalization and investment attractiveness.

Background. In the modern terms of ménage functioning of separate enterprise as a subject of market relations it is inferior influence of various factors, majority from which have destructive character. It stipulates growth of role and meaningfulness of administrative instruments of prediction and leveling of threats, caused the various factors of risk of economic firmness and security. Consequently the stable functioning of enterprise, its competitiveness at the market and possibility of its increase are related to the level of its economic security. Analysis of recent research and publications. Research of range of problems of economic security of enterprise of foreign and Ukrainian researchers was engaged. However, concept of theory of economic security of enterprise and general methodological model are in the stage of becoming, need the unambiguity of determinations and clear construction of theoretical positions. Features of complex management in the format of the systems of economic security of enterprises, including trade, after the functional of having a special purpose of its economic strength security needs further research. The aim of the article is a lineation of basic to the progress of enterprises of domestic trade and selection of facilities of achievement of having a special purpose economic strength security trend. Materials and methods. For the achievement of the aim the following approaches and research methods were used: method of logical generalization, synthesis and analysis. Results. Forming of economic security of enterprises on the modern stage substantially strengthening of negative influence of factors of environment of crisis character, it`s necessity to determine effective instruments to achieveme a special purpose effectiveness of enterprises activity. Creation of the clear system of parameters and indicators of economic security of enterprise including trade to destructive influence are the tools of management of their achievement, development of criteria of firmness processes by the urgent task of theorists and practical workers on the modern stage of development of administrative technologies. Conclusion. Prevention and neutralization of negative influence of external and internal threats are possible by warning and timely reaction on them by the subject of menage through introduction of mechanisms and instruments of forming of economic security within the limits of general control system by an enterprise.

Background. When the system of risk management is formed at the enterprise there are questions as how to define and identify risk events, assess the probability of their occurrence and calculate the consequences of their implementation. Analysis of recent research and publications showed that the risk identification stage is represented in any process of risk management. Risk identification is the process of spotting, studying and description of risks. This process involves identifying the sources of risk, the study of events, their causes and possible consequences. Thereby some classification of risks is created and the enterprise will work with them hereafter (analyze, evaluate and manage). The aim of the article is to develop methodical statements of risk identification as important part of the formation of risk management system at the enterprise. Materials and methods. The methods of analysis and synthesis of scientific information were used for the study. Results. The system, object, characteristics of classification and classification groups are usually determined in order to form the classification. In practice, three classification methods are used: hierarchical, faceted and descriptor. The choice of method depends on the purpose of classification and characteristics of the subject area. It is proposed to use all three approaches to risk classification; each of them has its own purpose and meaning. So, at the first stage the faceted classification is formed to describe the subject area of risk situation and to define the risk characteristics. One can use product value chain classification to form the hierarchical risk classification for describing the system of risks of internal enterprise environment. Its content is the study of situations of occurrence and description of the risks of this type. At the third stage the descriptor classification is formed in order to create a database of risky situations. Conclusion. Procedure for risk identification was proposed; using it the analyst must get answers to questions concerning the formed goals for each element of the value chain, it allows identifying risk as causes or consequences of adverse events that have led or will lead to deviations from these goals. Also the action sequence that is framed and structured in stages, which together determine the process of risk identification at the enterprise was proposed.

Background. Under the uncertain market conditions the effective cash flows management is the way of enterprises’ survival. Cash flows planning takes important role in the overall cash flows management. For the implementation of this management function it is necessary to determine the essence of cash flows planning. Analysis of recent research and publications. Some methodological, methodical and organizational aspects of financial planning and cash flow planning are considered by national and foreign scholars. The wide range of scientists’ views complicates the understanding of the cash flows planning essence, so they require critical evaluation. The aim of the study is to research and determine theoretical aspects of the essence of corporate cash flows planning. Materials and methods. The information base of the paper involves researches of national and foreign scientists and used the following methods: analysis, synthesis, comparative analysis and generalization. Conclusion. A set of essential characteristics of the cash flows planning has been defined based on the analysis of the scientific papers. It can better define this issue from the standpoints of real management. Corporate cash flows planning is multidimensional and takes an important place in the process of enterprise functioning, because it is directly related with various management decisions.

Background. Strengthening globalization trends, improving and expanding Internet technologies, increasing availability of portable devices require insurers to intensify the use of innovative tools. As evidenced by foreign experience, the innovation level of an insurer is one of the determinants of increasing its competitiveness. The need to implement innovative solutions by insurance companies is conditioned by the necessity to automate business processes, the use of digital technologies in obtaining, storing and processing data, the availability of alternative channels of sales, the use of effective marketing ideas. The aim of the paper is to find out the determinants of innovative development of motor insurance, to identify trends and factors that will influence its further development. Materials and methods. The methods of theoretical generalization, comparative analysis, analysis and synthesis were applied. Results. The essence and place of innovations in insurance were explored. The specific features of innovations in car insurance were determined. The classification of factors of influence on introduction of innovations in car insurance was offered. The stages of introduction of innovations in the car insurance market were determined. Fintech-innovations in road transport insurance were described. The influence of innovative technologies in the automobile industry on the development of car insurance was analyzed. Conclusion. Activating the introduction of various innovations in the car insurance market will contribute to the growth of the competitiveness of insurers, and increase of financial inclusiveness. Various innovations will affect the development of motor insurance, among which the most important are: information technology, digitalization and Fintech-innovations. Innovative technologies in the automotive sector will have a particular impact on the development of car insurance in the near future, in particular: the use of automated (unmanned) cars, active promotion of joint use of cars (car sharing), use of additional intelligent car control systems. These innovative technologies will encourage insurers to improve their insurance products, maximize the consideration of individual needs of insurers, accelerate the settlement of insurance cases, minimize the manifestations of insurance fraud and lead to a reduction in the cost of insurance services associated with the possession and operation of vehicles.

Background. In the conditions of intellectualization of the economy, intellectual property objects (IPOs) play a decisive role in shaping the competitiveness of the enterprise in the market. Taking this into account, the need to formulate an integrated approach to reflecting in accounting the process of their commercialization as a holistic process. Analysis of recent researches and publications has revealed that despite the high attention of scientists to intellectual property objects as part of intangible assets of the enterprise, the issue of accounting of the commercialization of intellectual property objects as a process is not studied sufficiently. The aim of the paper is to highlight the theoretical, methodological and practical principles of accounting for the commercialization of intellectual property objects as a holistic process. Materials and methods. The conducted research is based on the following methods of knowledge: analysis, synthesis, deduction and analogy, hypothetical, hermeneutical and formalization. Results. The article is devoted to questions of displaying the process of IPO commercialization in the accounting system. It was proposed to consider the commercialization of IPO as an integral process of interconnected stages. The stages of IPO commercialization by the objects of accounting were described. The peculiarities of accounting for the commercialization of intellectual property objects were highlighted. Practical recommendations for the reflection in the accounting system of certain methods of IPO commercialization were given. Conclusion. Investigating the peculiarities of accounting for the commercialization of intellectual property, it was proposed to consider it as a holistic process in the accounting system, which will provide reliable accounting and analytical information to make effective managerial decisions. This will enable to divide the accounting procedures for the commercialization of intellectual property objects into separate blocks, accounting: acquisition (creation) of intellectual property objects; use of intellectual property objects; intellectual property marketing; transfer of proprietary rights to intellectual property objects in the market.

Background. Transformation of the tax system of Ukraine is due to the need to overcome the crisis phenomena in the economy. Despite lowering the tax rate on profit, changing the order and terms of payment of taxes, the negative phenomena in the process of capital formation has not been overcome yet. Analysis of recent research and publications has shown that despite the availability of certain scientific developments, the problem of finding reserves to increase the financial potential of investment activity on the basis of tax policy reform remains insufficiently researched. The aim of the paper is the study of the impact of tax reform on the level of tax burden and own financial resources of non-financial corporations in order to stimulate investment activity. Materials and methods. In the process of research the following methods were used: comparison, graphical, tabular, economic-statistical. Results. Scientific hypotheses about the main reasons that negatively influenced the financing of investment activity of enterprises of the real sector, as well as their empirical examinations were made. The statement of certain researchers about the excessive deduction of net profit in the budget of the country was disproved. A set of proposals has been developed, in particular: refusal to further reduce the tax rate on profit; strengthening the taxation of dividends and financial investments of enterprises in the real sector. The implementation of these proposals will increase the financial resources of the enterprises of the real sector of the economy and their transformation into real investments. Conclusion. The taxation of profits of the non-financial sector did not have any significant restrictive effect on the formation of own sources of financing for enterprises. The calculations showed a decrease in the tax burden on the profit of non-financial corporations. Increase in unproductive use of profits and the growth of financial investmen are among the factors limiting the accumulation of real capital. The need for stimulation by the state of accumulation of fixed capital stipulates the introduction of changes to the tax legislation on the introduction of tax privileges on investments. The expansion of investment incentives will encourage non-financial corporations to invest in capital investments, which will facilitate the renewal of fixed assets.

Background. Stable development of the entire economy depends on the sustainability of industrial production to external and internal shocks, therefore, research of the foundations of achieving such stability is important, especially given the increasing global instability and internal threats to economic growth within Ukraine. Analysis of recent research and publications showed that the research of the role and importance of the industry as one of the most important factors for sustainable socio-economic development was not carried out systematically, which is why this subject is relevant today. The aim of the article is to clarify the current state of the industry of Ukraine as the main factor for sustainable socio-economic development. Materials and methods. During the study the data of the State Statistics Service of Ukraine and scientific works on the development of the internal market and industrial potential of Ukraine were used. The methods of analysis and synthesis, systematic approach to analyzing sustainable socio-economic development of Ukraine were applied. Results. Analysis of the industrial development of Ukraine, namely industrial production and financial performance of the industry, the number of employees in the industry demonstrates significant structural irregularity and mining industry dominating over processing one, indicating that the resource orientation of the domestic economy and production of goods with low added value. Thus, industrial production in Ukraine is becoming low-tech manufacturing, raw materials specialization is growing, while high-tech industries are being reduced or even almost completely eliminated that influences domestic market and low share of domestic production of goods. Low innovative activity of industrial enterprises, high fixed assets depreciation demonstrate the impossibility of ensuring sustainable growth of the industrial sector. Conclusion. Vulnerable to shocks socio-economic system in which the role of industry is constantly decreasing has been formed over the past 25 years in Ukraine. To change the situation an active state influence on the economy is required in order to: attract foreign investment, upgrade fixed assets in the industry and develop the domestic market of Ukraine.